In case you were wondering, yes, it's time for you to update your photo on LinkedIn. You've dragged your feet for months (or years) for a number a reasons with one of them probably being "how do I take this photo & professional but not boring". If you can relate, you are not alone. I've been told that it feels like a daunting chore because you don't know where to begin. You may have a slight idea of what you want but clueless on how to translate that to your photos.
The truth? Business photos do not have to be boring. There is a way to make your brand stand out through your photo, it just requires a bit more thought and strategy. This is a great time to refresh your photo collection, so pause & prepare. Here are a few key tips to help your photos stand out with more personality & authenticity:
What to Say
I know it's a photo, but it still gives a message. What do you want it to say? Do you want to say, "I am credible & approachable? Powerful & a team player? Creative & strategic?" Take a moment to identify the message you want to send to viewers.
Be your Brand
Are you a banker by day and an improv artist by night? Who you are & what you value shows up in your life everyday. Don't be afraid to let it show in your photo. The whole point of the photo is for people to get a snapshot on who you are not who you dressed up to be.
Beyond the Black
I know black is any easy go to but if you love to wear color, wear it. I'm not saying totally ditch black, but know that it's usually a safe zone. Adding more color to your look will give it more energy & personality.
Polish your Look
Don't underestimate the power of a great hairstyle & a bit of makeup. Both can complement your natural facial features to give you a photo-ready look. Unless you are highly skilled in this area, hire a professional to help.
Select your Photographer
Last but certainly not least, find & select a photographer that understands your business & brand. A business photo no longer needs to be in front of a grey backdrop. Work with someone that can help you add more variety to your photos. This will give you a nice collection of photos that are in alignment with your personal & business branding.
Show up. Be yourself. Smile. It will separate you from the rest.